Former Activision and Call of Duty veterans today announced the formation of video game studio U4iA Games, Inc.™ The studio is currently developing an online-only, hardcore freemium, first-person social™ game, name to be announced.
Company founders, Dusty Welch, chief executive officer and Chris Archer, chief creative officer, have a collective 34 years in the video games industry in development, design, production and brand management for best-selling video game franchises such as Call of Duty, Doom, Guitar Hero, Spider-Manand Tony Hawk’s Pro Skater.
“Chris and Dusty’s proven track records for developing new IP and hit franchise games like Call of Duty and Spider-Man, combined with their deep understanding of the industry, make U4iA Games the one to watch,” said Larry Goldberg, President and CEO at TuneWiki, LLC and former Executive Vice President, Activision Publishing, Inc.
“U4iA Games is grounded in the insight that core gamers desire robust, social gaming options on social networks and mobile devices,” said Dusty Welch, U4iA Games, Inc. CEO. “Playtime and dollars are starting to migrate from console to casual and/or mobile gaming and a new segment is emerging – the Hardcore Social Gamer.”
“We founded U4iA Games to satiate our passion for creating new IP and game experiences while honing in on the industry’s sweet spot,” said Chris Archer, chief creative officer of U4iA Games, Inc. “Many studios are making casual games for a core audience. We’re making core games for a social audience.”
Altogether, Archer and Welch have created, designed, produced and/or marketed more than 50 video game titles, generating more than $4 billion in revenue. They recently raised $1.5 million in an angel round for U4iA Games, Inc., and are currently confirming Series B investments.
U4iA Games’ inaugural video game title is scheduled for beta release in 2012.
U4iA Games, Inc., is based in Bellevue, WA The company focuses on development of high quality online, free-to-play, first-person social game development. Information about U4iA Games, Inc., and its team can be found at www.u4iagames.com.